Spotify Playlist Pitching: Step by Step Guide

Overview of Spotify Playlist Pitching

Playlist pitching is the process of submitting your music for consideration on Spotify playlists. There are two main categories: editorial playlists curated by Spotify's team, and independent playlists curated by third parties. Editorial playlists require submission through Spotify for Artists. Independent playlists are pitched through various platforms or direct contact. A successful pitching strategy targets both types. Editorial playlists drive massive reach, while independent playlists offer targeted exposure.

Step 1: Prepare Your Track for Submission

Before pitching, ensure your track is ready. Professional Quality: Your track must be properly mixed and mastered. Mastering: Ensure your track's loudness meets Spotify's standards (-14 LUFS integrated). Metadata: Ensure accurate ISRC code, UPC/EAN, genre tags, and contributing artists. Cover Art: Create professional, high-resolution cover art. Canvas: Create a looping visual for your track using Spotify Canvas.

Step 2: Pitch to Spotify Editorial Playlists

Use Spotify for Artists to submit your unreleased music. Timing: Submit at least 3 weeks before your release date. The Pitch Form: • Genre selection — choose up to 2 genres • Mood and style — describe the emotional feel • Instruments, production style, and influences • What makes your track unique • Your promotional plans for the release • Previous editorial playlist placements Be thorough and honest. Generic pitches get ignored.

Step 3: Pitch to Independent Playlists

Independent playlists offer valuable exposure. Research Playlists: Use tools like PlaylistSupply or SubmitHub. Direct Outreach: Contact curators via social media or email. Be professional. Submission Platforms: SubmitHub allows submission to multiple curators. Build Relationships: Curators who reject one track may accept your next release.

Step 4: Track Results and Optimize

Monitor your pitching results and refine your approach. Track Submissions: Keep a spreadsheet of pitches and outcomes. Monitor Stream Sources: Check which playlists drive streams. Improve Your Pitch: Review your track quality and pitch details if rejected. Scale What Works: Focus on genres and approaches that yield results.