Highlights (Instagram)

Instagram Highlights are curated collections of past Stories that are permanently displayed on a user's profile, arranged in circular icons below the bio. Unlike regular Stories which disappear after 24 hours, Highlights remain on your profile until you remove them, making them an essential tool for branding and profile optimization. Highlights serve as a mini-portfolio or FAQ section that new profile visitors can browse immediately. Common uses include product showcases, customer testimonials, behind-the-scenes content, FAQs and tutorials, recent campaigns, and brand story. Each Highlight can contain multiple Stories, and users can create custom cover images with branded colors and text to maintain visual consistency. Highlights appear near the top of your profile, making them one of the first things visitors see — well-organized Highlights can significantly improve profile conversion rates (follows, website clicks, inquiries). Best practices include using 6-10 Highlights with consistent cover designs, keeping content fresh by regularly updating, organizing by topic rather than chronology, and using Highlights to answer common questions. ClicksMeGet recommends optimizing your Highlights as part of a comprehensive profile optimization strategy.