Social Media Marketing Glossary
50+ social media marketing terms explained. From algorithms and engagement rates to viral content and influencer marketing — everything you need to know to navigate the social media landscape.
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Algorithm
A set of rules social media platforms use to decide what content users see.
Account Health
The overall well-being and compliance status of a social media account.
Audience Targeting
Focusing content and ads on specific groups based on demographics and behaviors.
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Click-Through Rate (CTR)
The percentage of people who click on a link after seeing your content.
Conversion Rate
The percentage of users who complete a desired action after engaging with your content.
Call to Action (CTA)
A prompt encouraging users to take a specific action, like clicking or subscribing.
Content Calendar
A schedule planning when and what content will be published on social media.
CPA (Cost Per Acquisition)
The cost of acquiring a customer or conversion through social media marketing.
CPM (Cost Per Mille)
The cost per 1,000 impressions for social media advertising.
CPC (Cost Per Click)
The amount paid each time a user clicks on a social media advertisement.
Competitor Analysis
Evaluating competitors' social media strategies to inform your own approach.
Content Pillar
Core topic categories that form the foundation of a content strategy.
Carousel Post
A multi-image or multi-video post that users can swipe through on social media.
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Engagement Rate
The percentage of people who interact with your content after seeing it.
Evergreen Content
Content that remains relevant and valuable long after its original publication date.
Engagement Bait
Content designed specifically to provoke comments, likes, shares, or reactions.
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Impression
The number of times your content is displayed, regardless of clicks.
Influencer Marketing
Partnering with influential social media users to promote products or services.
Instagram Algorithm
Instagram's system for ranking content across feed, Stories, Explore, and Reels.
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Reach
The number of unique users who see your content.
ROI (Return on Investment)
Measures the profitability of social media marketing efforts against costs.
Reels Strategy
A planned approach to creating and distributing Instagram Reels for growth.
Retention Rate
The percentage of followers or customers who remain engaged over a period.
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Social Proof
The psychological phenomenon where people follow actions of others, especially in large numbers.
Shadowban
When a platform limits an account's visibility without notifying the user.
Story Views
The number of times your ephemeral Stories are viewed within 24 hours.
Social Media Audit
A comprehensive review of social media performance, strategy, and opportunities.
Social Selling
Using social media to find, connect with, and nurture prospects into customers.
Spotify Growth
Strategies to increase Spotify followers, monthly listeners, and playlist placements.
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TikTok FYP (For You Page)
TikTok's main feed algorithm that curates content based on user behavior.
Twitter/X Algorithm
Twitter/X's system for ranking and displaying tweets in users' feeds.
Trendjacking
Leveraging trending topics to increase content visibility and engagement.
Threads Strategy
A content approach for Threads app, focusing on short-form text engagement.
Telegram Channel
A one-way broadcast channel on Telegram for sharing content with subscribers.
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