Snapchat Streaks

Snapchat Streaks (also called Snapstreaks) are a gamified feature that tracks the number of consecutive days two users have exchanged snaps with each other. Represented by a fire emoji and a number next to a friend's name, Streaks have become one of Snapchat's most iconic and addictive features. Maintaining a Streak requires both users to send at least one snap (not text chat) within a 24-hour window. Streaks have significant implications for social media marketing and brand engagement on Snapchat. Brands use Streaks to maintain daily engagement with followers, create FOMO (Fear Of Missing Out) that drives daily app opens, and build gamified loyalty programs. The Streak mechanic is so powerful that it drives millions of daily active users to open Snapchat specifically to maintain their streaks. For creators, promoting Streaks with followers can dramatically increase daily engagement and notification opens. ClicksMeGet's Snapchat engagement services help creators build the follower base where Streak-based engagement strategies become effective.