Swipe Up

Swipe Up was Instagram's original link-sharing feature for Stories that allowed accounts with sufficient followers (originally 10,000+) to add external links that viewers could access by swiping up on the Story. In 2021, Instagram replaced Swipe Up with Link Stickers, which offer the same functionality with improved customization and accessibility. However, the term 'Swipe Up' remains widely used as the colloquial name for any Story-based link sharing. Link Stickers (formerly Swipe Up) are available to accounts that meet Instagram's eligibility requirements, though Instagram has been expanding access to more users. The feature is critical for: driving traffic to websites and blog posts, promoting product pages and sales, directing to full YouTube videos from teasers, linking to landing pages and lead capture forms, promoting affiliate links, and connecting to other social profiles. Best practices for Swipe Up/Link Stickers include: using compelling visuals that create curiosity, adding text overlays like 'Swipe Up' or 'Tap the Link', placing the sticker at an optimal position, using only one link sticker per Story for clarity, tracking link clicks through Instagram Insights, and testing different call-to-action phrasing. ClicksMeGet's Instagram Story views services can increase the visibility and engagement of your Stories featuring Swipe Up links, driving more traffic to your destinations.