IGTV

IGTV (Instagram TV) was Instagram's standalone long-form video platform launched in 2018, designed for vertical videos up to 60 minutes. In 2022, Instagram merged IGTV into the main Instagram Video tab, consolidating all video content into one destination. Despite the rebranding, the concept of long-form vertical video on Instagram remains important for creators and brands. Instagram Video supports content up to 60 minutes for larger accounts and verified profiles, while standard accounts can upload videos up to 15 minutes. Long-form video on Instagram is used for tutorials, interviews, vlogs, product demos, webinars, and episodic content. The format offers benefits that short-form Reels cannot match: deeper storytelling, comprehensive educational content, and stronger audience engagement through sustained viewing. While Reels drive discovery, long-form Instagram Video builds deeper audience relationships. Best practices include using the first 30 seconds as a hook, adding chapter markers for longer content, promoting your video through Stories and Reels, and maintaining consistent upload schedules. ClicksMeGet's Instagram services help build the audience that watches and engages with your long-form video content.